Al Hayah started broadcasting in 2008 during the last years of Mubarak's rule, which saw a revival in the ownership of the media. It was founded by businessman El Sayed El Badawi as part of Al Hayah Channels Network. El Badawi assumed the presidency of the Wafd Party from May 2010 until March 2018. El Badawi is one of the businessmen who played political roles in addition to owning media outlets, such as Al Dostor (link to profile).
El Badawi sold Al Hayah to Falcon Group in September 2017, that then transferred the ownership of the channel to the Egyptian Media Group in July 2018. While doubts are raised concerning the military intelligence funding of Falcon's economic activities, the Egyptian Media Group is a subsidiary of Eagle Capital Investment, owned by the General Intelligence Service.
Al Hayah offers free content that combines political coverage and entertainment. According to the May 2017 Ipsos data, Al Hayah was the second most popular public channels after MBC Masr.
The TV channel is headed by Tamer Morsi, one of the Egypt most prominent and successful TV drama producers. He founded Synergy Productions, which produced widely-watched TV series. He was appointed Chairman of the board of directors of the Egyptian Media Group in February 2018 by Dalia Khorshid, former Investment Minister and the current chairman of Eagle Capital Investment. Since Morsi started managing the Egyptian Media Group, he concluded acquisition deals of Al Hayah and CBC channels. Synergy Productions was also acquired by the Egyptian Media Group.
Media Companies / Groups
Egyptian Media Group
Al Hayah is owned by the Egyptian Media Group. The Egyptian Media Group has several shareholders: General Intelligence owns directly the majority of shares through their ownership of Eagle Capital; Mohamed Al-Amin owns 49% of Future Media Holding which holds an unknown amount of shares of Egyptian Media Company; Tamer Morsi owns 50% of SEnergy, which holds an unknown amount of shares of Egyptian Media Company; and Abu Ali owns 50% of Misr for Cinema, which holds an unknown amount of shares of Egyptian Media Company. There are further private shareholders of Egyptian Media whose names are not known.
El-Sayyid El-Badawi, is a well-known businessman who assumed presidency of the liberal Wafd Party from May 2010 to March 2018. He founded Al Hayah network. El Badawi also chairs the board of directors of Sigma Pharmaceutical Industries Company.
Tamer Morsi, is one of the Egypt most prominent and successful TV drama producers, Morsi was appointed Chairman of the board of directors of the Egyptian Media Group in February 2018.
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Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
There is no information available on the channel’s viewership. However, the MOM team could rely on a group of experts who estimated that Al Hayah is one of the ten most popular TV channels in Egypt.